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Verdant app
Project type
UI/UX product design
Timeline
01 March 2025 - 07 March 2025
Location
Germany: Senftenberg and Remote
Role
UI/UX product designer, UX Researcher, UX/UI design and Brand designer- My responsibilities included all phases of the project, from initial planning to the ideation, designing and final outcome as well as conclusion.
Overview
The breif is to design a gardening app that aims to boost user confidence and retention by offering customised features, while also enhancing user satisfaction through easy visuals.
Challenge
Millennials and Generation Z are becoming more interested in sustainable living, healthy eating, and natural connection, but gardening remains a challenge due to a lack of knowledge, limited access to information, their understanding of gardening as time-consuming, and a desire for fast fulfilment.
Existing resources are spread out and inadequate to these generations' digital preferences, resulting in a misused opportunity for sustainable practices.
Solution
Our objective is to increase user confidence and retention by providing personalised plant recommendations, smart care reminders, bite-sized learning content, and a supportive community, as well as improving user pleasure through simple visual plant identification and illness detection.
Designing a Garden App for Millennials is crucial due to their digital nativeness, value for convenience and efficiency, social consciousness, visual preference for Instagram, Pinterest, and TikTok, community orientation, openness to learning, budget consciousness, and data-driven nature. They value personalised recommendations and insights, promoting sustainability, healthy living, and community-oriented experiences.
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